Need to sell more products or services? The decoy marketing offer introduces false choices to make another choice look more appealing.
Financial and business terms. 2012.
Decoy-Effekt — (wörtlich Täusch Effekt) ist ein Begriff im Marketing (auch als asymmetrischer Dominanzeffekt bezeichnet), der das Phänomen einer stärkeren Bevorzugung der Verbraucher gegenüber einem Produkt unter Berücksichtigung zweier bestimmter Produkte… … Deutsch Wikipedia
decoy — UK US /ˈdiːkɔɪ/ noun [C] MARKETING ► a name that is placed on a company s mailing list (= list of names and addresses of people to whom advertising is sent) in order to check if the list is being used without the owner s permission … Financial and business terms
Decoy effect — In marketing, the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An … Wikipedia
Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… … Wikipedia
List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… … Wikipedia
Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… … Wikipedia
Asymmetrischer Dominanzeffekt — Decoy Effekt (wörtlich Täusch Effekt) ist ein Begriff im Marketing (auch als asymmetrischer Dominanzeffekt bezeichnet), der das Phänomen einer stärkeren Bevorzugung der Verbraucher gegenüber einem Produkt unter Berücksichtigung zweier bestimmter… … Deutsch Wikipedia
Windows 9x — Windows 4.x redirects here. For the operating system in the NT family, see Windows NT 4.0. Windows 9x Screenshot of Windows 95, the first version of Windows in the 9x series Company / developer … Wikipedia
List of The Nightmare Before Christmas characters — The main characters in The Nightmare Before Christmas from left to right Doctor Finklestein, the Mayor, Sally, Jack, Barrel, Santa Claus, Zero, Lock, Shock and Oogie Boogie. This article lists characters seen in the film The Nightmare Before… … Wikipedia
Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin … Wikipedia
